Founded in San Diego, CA
Years serving individual
investors
Of backtested model performance, published in full
All four models included with one membership.
Model Investing began with a frustration that most investors know well: the traditional approaches offered to everyday people – static allocations, target-date funds, buy-and-hold-and-hope were leaving them dangerously exposed. During the dot-com collapse and the 2008 financial crisis, many investors watched half their wealth disappear while following exactly the advice they’d been given.
After years of research and development, Model Investing was founded in 2015, with its proprietary investment models made available to the public in 2016, bringing the kind of quantitative, rules-based strategies used by institutions to individual investors.
The premise was simple: markets move in cycles that can be measured, and a disciplined, rules- based process can adjust a portfolio as conditions change without relying on predictions or emotion, and without requiring investors to become market experts.
Model Investing was founded by Matt Kerkhoff, Chief Investment Strategist, to bring greater transparency, discipline, and accessibility to an industry that often lacks all three.
Our approach draws on decades of academic research into market anomalies and business cycles. We translate that research into models that individual investors can follow in about five minutes a month.
Too many investment services rely on complicated industry jargon or provide incomplete information, making it difficult for investors to understand how a strategy has actually performed. Model Investing takes a different approach. We make the methodology understandable, publish the performance data, and give prospective members the information they need to evaluate the models for themselves.
Model Investing is supported by a small team of experts and consultants across quantitative research, data science, and software engineering. It is a deliberately lean structure that keeps the focus where it belongs: on the models and the members who rely on them.
Unlike many investment services and most brokers, our own money is invested in the very recommendations we publish. When the models say to move to safety, our portfolios move to safety. When they signal re-entry, we re-enter.
This isn’t a marketing line. It’s the foundation of how Model Investing operates. Our incentives and our members’ incentives are aligned around the same goal: the highest risk-adjusted returns the models can produce. We wouldn’t have it any other way.
From day one, Model Investing has published the complete backtested performance history of every model, including returns, drawdowns, and risk metrics. It’s not a highlight reel. It’s the full record, through crashes and recoveries alike, so you can judge the approach on evidence rather than promises.
No. That’s unrealistic, and we’d encourage you to be skeptical of anyone who claims otherwise. What we can promise is a disciplined, rules-based process with a published performance history spanning 26 years of market conditions and a commitment to doing everything in our power to help you protect and grow your wealth.
Four proprietary models built on documented market anomalies and Leading Economic Indicators, including dedicated models for 401(k)s and the TSP, plus two models for personal accounts such as IRAs and taxable brokerages. Every model delivers clear monthly allocation recommendations that take about five minutes to apply.
Our articles and monthly newsletter cover everything from foundational principles to advanced allocation techniques and behavioral finance, because better decisions come from better understanding, whether or not you ever subscribe.
Model Investing’s models are built around quantitative research, documented market anomalies, business-cycle data, and systematic rules. The platform is supported by expertise across investment research, quantitative analysis, data science, and software engineering.
The best way to understand Model Investing is to look at the evidence. Explore the models, review the full performance history, and try the service free for a month. There are no upfront charges, no commitment, and you can cancel anytime.
Log in